In lower than a 12 months, our shopper Matt misplaced 31.5 kilos and shrunk his waist by over 20 cm (practically 8 inches).
But it surely wasn’t magic.
Generally it takes seeing your self by means of a special lens to spark actual change.
For Matt, that second got here throughout a Bali trip in Might. Taking a look at his images, he knew one thing needed to shift. Together with his fortieth birthday on the horizon, he set an formidable purpose: to get into the very best form of his life.
“I’ve all the time been the man who was within the fitness center,” Matt displays. “Lifting with no actual function and doing cardio—I referred to as {that a} day.” However these trip images revealed a fact he couldn’t ignore. Regardless of his constant fitness center presence, the outcomes weren’t matching his efforts.
What Sparked Matt’s Sustainable Fats Loss Journey
Matt’s health journey started lengthy earlier than his Bali revelation.
At his heaviest in highschool, he weighed practically 300 kilos. By age 25, he’d misplaced 110 kilos and maintained a weight between 180-190 kilos. He even reached 168 kilos at one level, however as he describes it, he was “skinny fats”—the size confirmed progress, however the mirror informed a special story.
And regardless of his common fitness center attendance, Matt’s exercises lacked construction. “I used to be your typical fitness center bro. Do Bis, Chest and Traps, and also you’re good was my mindset.”
The frustration with plateaued progress set the stage for a change in strategy—one that might lastly align his efforts along with his objectives.
After interviewing a number of coaches, he discovered Born Health provided one thing completely different—a real funding in his success slightly than treating him as simply one other shopper.
“I basically did a Carrie Underwood and mentioned, ‘Take the wheel!’” Matt remembers.
How Teaching Helped Matt Break By His Fats Loss Plateau
One of many first issues Matt dedicated to was monitoring his meals consumption utilizing MyFitnessPal.
We didn’t take a restrictive strategy or eradicate total meals teams. As a substitute, the main target was on constantly hitting calorie and protein targets every day. That’s it. When you’ll possible want to regulate your calorie objectives all through the fats loss course of, this straightforward strategy helps you keep away from overwhelm.
And slightly than aiming for perfection, we emphasised consciousness. For Matt, that meant getting a greater sense of portion sizes and being extra intentional with meals.
What about his exercises?
Matt got here in with a basic “fitness center bro” strategy—chest day, arm day, repeat. What he didn’t have was a structured, progressive plan.
We modified that.
Every 4-6 weeks, Matt adopted a recent coaching part. Each plan was custom-made, however the constant themes had been:
- Full-body or higher decrease cut up periods 3–4x per week to coach extra muscle extra typically
- Progressive overload (enhance weight, reps, or management over time)
- Conditioning finishers (sleds, circuits, intervals) to spice up calorie burn with out including hours of cardio
This mixture gave Matt the correct amount of problem with out overtraining. He wasn’t left guessing what to do—and that construction freed him to deal with execution.
The consequence: For the primary time, vitamin and coaching labored collectively, as a substitute of in opposition to him. And that alignment unlocked progress he hadn’t seen in years.
As of June 2025, Matt’s outcomes converse for themselves.
His weight dropped from 192.1 kilos to 160.6 kilos. His waist measurement decreased from 100.3 cm to 79.4 cm. That’s greater than 30 kilos of fats loss and a full wardrobe transformation.
His power skyrocketed—going from zero to 3 unassisted pull-ups and growing his incline bench weights by over 60%.
However the numbers solely inform a part of Matt’s story.
For the primary time, he’s procuring within the small dimension part—a milestone he by no means imagined attainable. “I don’t say small in a means that implies that I misplaced muscle. My power has by no means been increased, however now garments are becoming in ways in which I by no means dreamed of.”
From Fast Fixes to Lasting Outcomes
His relationship with meals reworked too.
As a substitute of restrictive weight-reduction plan, he discovered to make smarter selections whereas nonetheless having fun with his favorites. “She doesn’t inform me to cease having Taco Bell,” Matt says about Coach Natalie, “however she would inform me ‘How can I make this more healthy however nonetheless get pleasure from this?’”
This balanced strategy has made his new way of life sustainable and pleasurable slightly than feeling like a short lived repair.
On his fortieth birthday, Matt despatched this message:
Matt’s transformation didn’t occur in a single day—nevertheless it occurred as a result of he stopped winging it and located a plan that labored for him.
If you happen to’re caught attempting to do that by yourself and wish the type of construction and help Matt discovered, our teaching is likely to be a match for you.
B.J. holds a B.S. in Well being and Human Efficiency and a number of certifications, together with Precision Vitamin Degree 1 and BioForce Licensed Conditioning Coach. Over his 14-year teaching profession, he’s been lucky sufficient to teach a variety of purchasers. From on-line purchasers trying to get in nice form to CEO Nate Checketts (Rhone) and CEO Marcelo Claure (Softbank), {and professional} skateboarder Sean Malto. Earlier than starting his coaching profession, he was a sports activities science lab analysis assistant.